The ‘Starbucks effect’: Higher home prices

Living near a Starbucks has its benefits for homeowners, whether you’re a coffee drinker or not.

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With tens of thousands of Starbucks locations in the U.S., that’s good news for a lot of homeowners.

Between 1997 and 2013, home closer to the coffee shop increased in value by 96%, compared to 65% for all U.S. homes.

The biggest “Starbucks effect” was in Boston, where nearby home values went up 171% in the same time period. That’s 45 percentage points more than all homes in the city.

Starbucks is usually a harbinger of good times for a locality. A new Starbucks gives a sense to developers that the neighborhood is on the rise, wrote Zillow CEO Spencer Rascoff and chief economist Stan Humphries in their new book “Zillow Talk.”

But dig a little deeper and it’s kind of a chicken and egg situation — it’s not like Starbucks can take credit for changing a community. The coffee chain is very good at finding locations that are up-and-coming, the authors said.

Homes near Dunkin’ Donuts also appreciate faster than the nation’s housing as a whole, but not as fast as those next to a Starbucks, according to Zillow’s analysis.

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One Response to The ‘Starbucks effect’: Higher home prices

  1. Reblogged this on sterling northwest and commented:
    The power of coffee!

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